Side × Side Architects
A new identity for mission-driven architects who believe buildings should give back more than they take.
Project
Side × Side Architects
Location
Seattle, Washington
Year
2024
Team
Principal: Kristine Matthews
Creative Director: Nicole Fischetti
Designer: Peyton Todd
Project Manager: Meg Graham
Creative Director: Nicole Fischetti
Designer: Peyton Todd
Project Manager: Meg Graham
Photography
Natalie O'Rourke, Studio Matthews
Categories
Branding
Side x Side, formerly SKL Architects, is a community-focused practice advocating for more sustainable and equitable buildings and neighborhoods. The identity design features warm colors and friendly typography, expressing the firm’s constructive partnerships with clients and community.
Throughout, the “x” emphasizes the exponentially positive effect of strong collaboration. It forms the heart of a red icon that is made from the combination of two tightly-knit S’s. This symbol also evokes a cherry blossom, which is fitting for Side x Side’s new home in Seattle’s International District.
