Seattle Parks Foundation

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A refreshed identity for a nonprofit working with Seattle’s many parks and green spaces.
Project
Seattle Parks Foundation
Location
Seattle, Washington
Year
2023
Team
Principal: Kristine Matthews
Creative Director: Marta Bernstein
Designer: Eli Kahn
Categories
Branding, Illustration

A new logo for the Seattle Parks Foundation, a non-profit organization dedicated to supporting and enhancing public parks and green spaces. The city — known for its green spaces and waterways — boasts every kind of park landscape. So we developed a modular system of shapes that can be assembled into many different park illustrations, each complementing the core logo. The organization’s iconic ‘LOVE PARKS’ slogan is also folded into the graphic system.

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