Side × Side Architects

Side x Side, formerly SKL Architects, is a community-focused practice advocating for more sustainable and equitable buildings and neighborhoods. The identity design features warm colors and friendly typography, expressing the firm’s constructive partnerships with clients and community.

Throughout, the “x” emphasizes the exponentially positive effect of strong collaboration. It forms the heart of a red icon that is made from the combination of two tightly-knit S’s. This symbol also evokes a cherry blossom, which is fitting for Side x Side’s new home in Seattle’s Chinatown-International District.

To celebrate the new brand, we ran a screenprinting workshop with the SxS team to create branded stationery and swag. Founding partner, Gladys Ly-Au Young hopes to gift the vibrant tote bags to their new neighbors.