Project Lead: Marta Bernstein
Designer and Illustrator: Eli Kahn
Project Manager: Meg Graham
Fabricator: NW Signs
Community anchor Ballard Food Bank served Seattle for almost five decades by providing food, support, and essential services, before expanding into their new home, a “Hub for Hope” designed by Graham Baba Architects. We developed their new brand to exemplify their renewed mission: providing critical services that extend far beyond food.
Custom illustrations underpin much of the brand, featuring different foods, resources and ideas, and allow for communication that does not rely on English. On site you can spot them big, as supergraphics high on the market walls, and small, on the donor wall made of button pins. Fabricating the wall using everyday pins allows staff to add additional donors at less than a dollar a piece.
Our objective was to help create an inclusive, humane, and dignified place for those in our community often shunted into the most marginal of spaces in the city.
Communication Arts 2022, Branding and Environmental Design Award
SEGD Global Design Awards 2022, Finalist, Placemaking and Identity Award
Core77 Design Awards 2022, Runner Up, Design for Social Impact Award