Ballard Food Bank

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A new brand designed to embody a renewed mission for a treasured Seattle resource.
Project
Ballard Food Bank
Location
Seattle, Washington
Year
2021
Team
Principal: Kristine Matthews
Project Lead: Marta Bernstein
Designer and Illustrator: Eli Kahn
Project Manager: Meg Graham
Partners
Fabricator: NW Signs
Photo Credits
William Wright, Lara Swimmer
Categories
Branding, Donor Recognition, Illustration, Installation, Wayfinding

Community anchor Ballard Food Bank served Seattle for almost five decades by providing food, support, and essential services, before expanding into their new home, a “Hub for Hope” designed by Graham Baba Architects. We developed their new brand to exemplify their renewed mission: providing critical services that extend far beyond food.

Custom illustrations underpin much of the brand, featuring different foods, resources and ideas, and allow for communication that does not rely on English. On site you can spot them big, as supergraphics high on the market walls, and small, on the donor wall made of button pins. Fabricating the wall using everyday pins allows staff to add additional donors at less than a dollar a piece.

Our objective was to help create an inclusive, humane, and dignified place for those in our community often shunted into the most marginal of spaces in the city.

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