Share Your Story

Fred Hutchinson Cancer Research Center, Seattle, Washington

Design Team:
Principal: Kristine Matthews
Project Lead: Cassie Klingler
3-d Design: goCstudio
Production: Beth Grim
Fabricator: Pacific Studio

Bill Wright, Cassie Klingler

Starting with a defunct credit union space and a tight budget, we created the first ever Visitor Center for the globally recognized Fred Hutchinson Cancer Research Center. Through videos, artifacts, and profiles of ground-breaking research, visitors to the center learn about the Nobel Prize-winning science taking place at the Hutch. Under the theme Share Your Story, you can take your portrait in the photo booth, write your story and post it to the wall, contributing to a growing collection of moving stories from cancer survivors, families, staff and researchers. Everyone has been touched in some way by cancer, and this space is designed to both provide community support and gather support for the Hutch’s life-saving work. Tell your story at the Visitor Center or hear what others have said at Share Your Story.


SEGD Global Design Awards 2017, Merit Award

Jury Comments: “This project thoughtfully integrates the scientific information and human interaction. It is calming, balanced and fresh. The designers created a comfortable space for visitors personal stories to shine. Color usage and typography enhance the experience and welcome you in.”

“This exhibition is a beautiful example of a solution that’s elegant in both concept and execution. Implementing the interactive photo experience allows the life-saving research to connect in a meaningful, story-driven way. It’s one thing to read about technological innovations, but to listen to the families and friends who have had their lives directly impacted by said research gives the information a gravity that wouldn’t have otherwise existed. I lost my mother to cancer when I was in high school, so to see a wall full of people who have been through similar struggles would certainly be an overwhelmingly powerful, hopeful experience.”