Seattle Convention Center

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Summit Building

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Expressing Seattle: Comprehensive wayfinding and storytelling for a $2 billion, 573,770 sq ft gathering place in the heart of the city.
Project
Summit Building
Location
Seattle, Washington
Year
2023
Team
Principal: Kristine Matthews
Lead Designer: Ian Campbell
Designers: Daniel Robinson, Cassie Klingler, Scott Ichikawa, Christopher Hart-Hansen, Garret Steider, Dan Neifert
Illustrator: Daniel Robinson
Production: Brown Bag Creative
Project Managers: Jami Halse, Amy McHorse, Meg Graham
Fabricator
Walton
Photography
Studio Matthews
Categories
Interpretation, Wayfinding

Unlike many other convention centers, this new gathering space, designed by LMN Architects, is filled with light, airiness and dramatic views in every direction of the surrounding downtown. From the start, we felt that if we could create an experience that welcomed and inspired locals, then we’d be getting it right for visitors too. Embedded throughout the project are local connections and narratives of the Northwest. Large-scale dimensional floor numbers feature in the glass-enclosed open stair along the building’s interior circulation. The numbers describe a chronology of Pacific Northwest innovation from the ground up, starting with Timber (prominently featured throughout) on the first floor, following by Maritime (brimming with marine rope), Aviation (filled with airplane rivets), Music (stocked with ’90s cassettes and mixed tapes donated from around the region) and finally Technology. Smaller illustrated stories can be found adjacent to windows, explaining local landmarks and enticing visitors out to discover the surrounding city and region for themselves.

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