Seattle Convention Center

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Summit Building

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Expressing Seattle: Comprehensive wayfinding and storytelling for a $2 billion, 575,000 sq ft gathering place in the heart of the city.
Project
Summit Building
Location
Seattle, Washington
Year
2023
Team
Principal: Kristine Matthews
Lead Designer: Ian Campbell
Designers: Daniel Robinson, Cassie Klingler, Scott Ichikawa, Christoffer Hart-Hansen, Garret Steider, Dan Neifert
Illustrator: Daniel Robinson
Production: Brown Bag Creative
Project Managers: Jami Halse, Amy McHorse, Meg Graham
Partners
Architect: LMN Architects
9th Ave Market Architect: Graham Baba Architects
Landscape Architect: GGN
Fabricator: Walton
Photography
William Wright, Studio Matthews
Categories
Interpretation, Wayfinding

Unlike many other convention centers, this new gathering space, designed by LMN Architects, is filled with light, airiness and dramatic views in every direction of the surrounding downtown. From the start, we felt that if we could create an experience that welcomed and inspired locals, then we’d be getting it right for visitors too. Embedded throughout the project are local connections and narratives of the Northwest. Large-scale dimensional floor numbers feature in the glass-enclosed open stair along the building’s interior circulation. The numbers describe a chronology of Pacific Northwest innovation from the ground up, starting with Timber (prominently featured throughout) on the first floor, following by Maritime (brimming with marine rope), Aviation (filled with airplane rivets), Music (stocked with ’90s cassettes and mixtapes donated from around the region) and finally Technology. Smaller illustrated stories can be found adjacent to windows, explaining local landmarks and enticing visitors out to discover the surrounding city and region for themselves.

SEGD Jury Comments:
The use of wayfinding through sculptural letterforms that are filled with content that connects back to the region are informative and delightful. The sculptural letterforms help you identify which level you are on from any viewpoint within the space.”

“This installation is compelling because it takes wayfinding and adds the dual functionality of placemaking. People can learn the city’s history and tell which floor they are on in an open and expansive space. The scale and thoughtful use of the number’s interiors allows for functionality from afar and an educational experience up close.”

Awards
Core77 Design Awards 2023, Visual Communication Winner
SEGD Global Design Awards 2023, Merit Award
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