MadArt
―Mad Campus
Playful wayfinding across the University of Washington campus for a series of temporary installations by up-and-coming artists.
Project
Mad Campus
Location
Seattle, Washington
Year
2016
Team
Principal: Kristine Matthews
Designer: Katherine Wong
Designer: Katherine Wong
Partners
Fabricator: Imagine Visual Services
Photography
Hart Boyd, Cassie Klingler
Categories
Wayfinding
Our Mad Campus wayfinding scheme numbered and credited each of twelve artworks and featured individual maps to guide visitors to other installations in the series. Each installation was by a different artist, and the size, scale and materials varied hugely, as well as being tucked into all sorts of corners of campus. A key objective was to signal that each artwork was only one of a larger series that could be discovered around campus with a little exploration. In Red Square, the large brick plaza in the heart of campus, an abstracted map of all of the artworks helped to promote the two-week-long installation event.
Read SEGD’s feature article on this project: Art by the Numbers
