Stretching from Pike Place Market to the Museum of History & Industry (MOHAI) in South Lake Union, Market to MOHAI is an urban pedestrian trail connecting Seattle’s Waterfront, Belltown, Denny Triangle, and South Lake Union neighborhoods. The trail encourages Seattleites to slow down, look around and enjoy a stroll through their city. To mark the trail, we developed a visual brand, then designed interpretive panels for light posts which provide intriguing nuggets about the surrounding neighborhood. Quotes underfoot reflect on life in the city, and on the pleasures of walking. (Our personal favorite, from Oscar Wilde: “I enjoy long walks, especially when they are taken by people that annoy me.”) Visit www.markettomohai.org.