Expect the Unexpected

Burke Museum, Seattle, Washington

Design Team:
Project Lead: Kristine Matthews
Designer: Jessica Katona

James Davidson

The Burke, a natural history museum housed on the University of Washington campus, boasts an enormous collection of historical artifacts as well as researchers that specialize in everything from butterflies to Native American basketry. Yet the museum often falls under the radar of new students. We highlighted the quirkiness of the collection with anthropomorphic mash-ups and the strapline “Expect the Unexpected.” To reduce costs and materials, the defunct structures used for an earlier project of ours, Open to Question, were re-purposed for the campaign, which was subsequently expanded onto t-shirts and other promotional material.

Expect the Unexpected won a 2010 CASE District 8 Communication Award.