Google

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Google Kirkland Wayfinding

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A wayfinding system designed to engage multiple senses.
Project
Google Kirkland Wayfinding
Location
Seattle, Washington
Year
2016
Team
Principal: Kristine Matthews
Designers: Cassie Klingler, Scott Ichikawa, Christoffer Hart-Hansen
Partners
Architect: DLR Group
Fabricator: Trademarx
Photography
William Wright, Cassie Klingler
Categories
Wayfinding

When Google’s Kirkland campus was set to dramatically expand, they approached us to design new wayfinding to guide Googlers and visitors. Google’s founders are strong believers in the Montessori method of learning, which emphasizes use of all of our senses. This inspired our design solution: each building on campus can be identified by a different texture, along with a different letter and Google color. The tactile quality of the signs invites touch. As the light shifts from day to day and season to season, the dimensionality of the signs creates a changing shadow play.

Awards
SEGD Honor Award, 2016
Core77 Visual Communication Award, 2017
Type Directors Club Award, 2016
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