A permanent installation for the University of Washington’s Foster School of Business, Change Elevators reflects on the relationship between business and the many interpretations of change. As the elevators move from one floor to another, the word CHANGE forms different phrases with other words appearing on the floor outside. For example: GLOBAL CHANGE / LOCAL CHANGE, CHANGE IDEAS / CHANGE LIVES and so on. Further hammering home the “change” theme, actual change (coins) from countries around the world is embedded in the elevator floors as bullet points. The coins from 20 different countries reference the diverse population of the UW Business School, as well as the global nature of business. This project was a collaboration with Professor of Visual Communication Design Karen Cheng.
View a two-minute descriptive video of the project here.
Core77 Design Awards 2011, Graphics, Branding, Identity Professional Notable Award
SEGD Global Design Awards 2011, Public Installation Merit Award
SEGD Jury Comments: “This project is a creative call to action that is both unexpected and powerful in its given context. Great use of form, typography, and meaning.”